New users decide within hours whether your app delivers value or gets deleted. This video shows you how to capture that moment.
Finance apps guide users through identity verification. E-commerce platforms drop discount messages that trigger first purchases. Media apps serve up personalized content that hooks viewers immediately.
The journey starts when users install your app and branches based on what they do next. Complete onboarding? They get welcome notifications that showcase your best features.
Stop halfway? Hit them with reminders to finish that final step.
Never start at all? Send messages that push them into action. Each path delivers the exact right message at the exact right moment.
The takeaway: Turn every new download into an active, engaged user before they have a chance to forget about you.
Fourteen days of silence means you’re losing them. This video shows you how to pull inactive users back in with gamification that actually works.
The journey checks opt-in status first, then splits users across push, email, and SMS channels. Push users get a “spin to win” message offering comeback discounts. The wheel spins, they win 25%, and suddenly buying feels exciting again. No immediate purchase? Send a reminder that their discount expires soon.
The campaign runs A/B tests between SMS and email at a 50/50 split. Every channel gets used. Every user gets reached. Watch dormant customers turn into active buyers through gamified messages that create genuine excitement.
The takeaway: Win back inactive users with gamified experiences that make coming back feel rewarding.
High-value users browse your premium page but don’t always pull the trigger. This journey catches them right at that decision point.
The flow activates when someone visits the premium page and checks if they’ve been there before. First-timers see in-app widgets that tease premium benefits, then get a push notification that guides the next step. The system tracks who upgrades and sends confirmation messages through SMS and push.
Users who skip the premium page entirely get different treatment: “unlock with premium” notifications that showcase what they’re missing. Still no upgrade? Email and SMS swoop in for the close.
Event triggers, timed delays, and backup paths work together to turn browsers into paying customers.
The takeaway: Convert high-intent users to premium with perfectly timed messages across every touchpoint.
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