Success Story

Tam Finans Mobile Re-Engages Users With Personalized Automation, Sees 39% Growth in MAU

Introduction

Tam Finans is one of Turkey’s leading non-bank financial institutions, specializing in micro SME focused factoring solutions. With 55,000+ active customers, 48 branches and 70 teams, it helps small businesses and tradespeople turn their postdated checks and invoices into cash, offering fast and accessible working capital. With the Tam Finans Mobile app, users can manage their financing needs in seconds — from uploading invoices to tracking limits and payments.

Challenge

Tam Finans Mobile wanted to re-engage inactive users and increase daily app activity. While the app had a strong user base, a significant portion of users became inactive after initial sign-up. The team needed a way to automate personalized outreach and bring users back into the app experience without manual effort.

Solution

Using Netmera’s push notification, in-app messaging, automation and segmentation capabilities, Tam Finans Mobile launched a personalized “We Miss You” campaign targeting users who hadn’t opened the app in the last 7 days. The message was crafted to feel personal and timely, encouraging users to return and explore available financial services.

Results

By identifying the right timing and audience, and automating personalized communication, Tam Finans Mobile successfully reactivated dormant users and strengthened long-term engagement. The win-back campaign delivered impressive results within just a few months:

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Monthly active users increased from 22,160 in March to 30,940 in June.

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This represented a 39.62% growth in active user base.

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21% of users who clicked the push notification converted, meaning they used the microfactoring calculator on the landing page.

Product

Marketing Automation

Data-Driven Messaging

Push Notification

Topic

Inactive Users

Retention

Testimonial

“With Netmera, we’re able to send automated, personalized messages triggered by user behavior, which helped us successfully bring inactive users back to the app. This strategy significantly boosted engagement and contributed to revenue growth. By combining automation, segmentation, and personalization, we achieved a major lift in active users — all while cutting campaign setup time by 50%, with zero need for developer support.”

Esra Selen Demir

Growth Leader