Success Story
How Bi’Talih Doubled Conversions with Gamification
Success Story
Bi’Talih faced the challenge of effectively engaging users to drive both new and repeat transactions in the app. Additionally, boosting customer loyalty and increasing the number of active users proved to be a difficult hurdle to overcome.
To overcome these challenges, Bi’Talih integrated a gamification feature called “Spin to Win” into the app. This feature helps make the user experience more interactive and rewarding by offering users the chance to win prizes. Bi’Talih provided special coupon codes through “Spin to Win” widgets, encouraging users to make purchases in the app. Their strategy focused on re-engaging inactive users or gifting coupon codes to users on
their birthdays.
The “Spin to Win” feature helped BiTalih enhance user engagement, retain users within the app, and boost long-term user loyalty. Additionally, the rewards and coupons offered to users positively impacted both in-app interactions and overall revenue.
Increase in Active Users: Both daily active users and monthly active user increased by over 30%
Boost in Conversions: Coupon codes incentivized users to transact more, leading to a 2X increase in conversion rates
High Retention Rates: After 28+ days, the app maintained a low drop-off rate, with retention rates staying above 60%. The highest recorded retention rate reached 70.1%.
Netmera empowers us to take quick actions with its powerful Engagement tools. We can easily create and publish Spin-to-Win widgets without the help of IT teams. Gamifying our coupon code giveaways with spin-to-win uplifted our 28-day retention rates and gave us a 2X boost in conversions compared to the previous period.
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