Welcome to the latest edition of our monthly update here at Netmera. As a platform at the forefront of innovation and usability, we constantly evolve to address the challenges and opportunities of today’s ever-changing digital environment. This month, we’re excited to share many new features and enhancements to improve your user experience and simplify your day-to-day operations. Let’s explore the latest developments reshaping the engagement landscape at Netmera.
Monthly Netmera's Updates:
Integration with Adjust
In our continuous quest to provide comprehensive and actionable insights, we’ve partnered with Adjust, a mobile measurement and fraud prevention leader.
This integration directly transfers critical user data to your Netmera dashboard, enhancing your ability to make data-driven decisions.
With Adjust’s sophisticated tracking mechanisms, Netmera users can enjoy an enriched analytics experience, gaining deeper insights into app performance and user engagement.
The integration is simple and provides many benefits, including improved attribution data, enhanced campaign analytics, and a unified view of your marketing efforts. This means better measurement and more precise optimization opportunities across your marketing channels.
Refined Export Capabilities
Data export capabilities are essential for effective data management and analysis. Recognizing this, we have revamped our export feature to offer you a more intuitive and powerful tool. The enhanced export page now allows for manual triggering of daily FTP exports, providing timely data when needed. Additionally, you can customize your reports by adding specific events and external IDs, enabling targeted data analysis and more tailored marketing strategies.
This update is particularly beneficial for users who rely on real-time data to make quick decisions. The streamlined process reduces the complexity and time spent on data handling, allowing you to focus more on analysis and less on administrative tasks.
For more detailed information on our export features, please visit the dedicated page in our User Guide. We provide comprehensive insights to help you maximize your use of this functionality.
Enhanced Retention and Cohort Analytics
Understanding user behavior over time is crucial for retaining customers and optimizing lifecycle marketing. We’ve improved our retention and cohort analytics screens with better visuals and a more intuitive interface to aid these efforts. These enhancements make it easier for you to access, understand, and act on your data.
With these new tools, you can quickly identify user behavior trends, assess engagement strategies’ effectiveness, and make informed decisions to increase user retention. The updated interface is designed to be user-friendly, ensuring you can navigate your analytics effortlessly, regardless of your technical expertise.
Introducing the Android Location Permission Widget
Location data is precious for delivering personalized content and location-based services. We’ve introduced a new Android location permission widget to help you obtain this data ethically and efficiently. This widget simplifies requesting location permissions from users by guiding them directly to the settings screen of their Android devices with just one tap. To learn more about this exciting improvement, check out Netmera’s User Guide.
The implementation of this widget enhances user experience by making permission requests less intrusive and ensuring compliance with privacy regulations. Facilitating more accessible access to location settings encourages users to feel more in control of their privacy.
Expanded Mail Attachment Support for REST API
Communication is vital in maintaining strong customer relationships. We’ve expanded our REST API to support mail attachments and enhance your communication capabilities. This means you can now include additional documents, images, or files in your emails, broadening the scope and functionality of your communications.
This feature is handy for businesses that need to send rich content to their users, such as retail catalogs, event brochures, or personalized reports. By enabling the inclusion of diverse attachments, Netmera helps you make each communication more informative and engaging.
Improved Contact List Management via REST API
Keeping your contact lists up-to-date is essential for effective communication. To provide you with enhanced flexibility and control, we’ve introduced new options for managing and updating your contact lists via REST API. Whether you need to update email addresses or mobile numbers, these new functionalities make the process more straightforward and efficient.
This update is crucial for marketers who manage large contacts databases and must ensure accuracy and relevance in their communications. The enhanced API capabilities allow for easier segmentation, cleaner data, and better targeting, ultimately improving the effectiveness of marketing campaigns.
Conclusion
At Netmera, we are committed to continuously improving our platform to meet the evolving needs of our users. This month’s updates are a testament to our dedication to providing you with a more intuitive, powerful, and seamless experience. These enhancements will simplify your workflow and open up new possibilities for your marketing efforts.
We invite you to explore these new features further by checking out the Netmera User Guide. Here, you’ll find detailed information on each update and how to leverage them effectively.
We encourage you to explore these new features and see how they can transform your user engagement and data analysis approach. As always, we help you navigate these updates and maximize your use of Netmera. Stay tuned for more exciting developments in the future, and thank you for trusting us as your partner in digital engagement.
Stay connected, stay informed, and stay ahead with Netmera.
