Mobile App Engagement: How To Retain More Users​

For mobile app marketers, it takes more work to convert first-time users into loyal users. In fact, after downloading a mobile app, more than three-quarters of people only open it once. No doubt you want your mobile app to increase all in-app time spent by the average user. To achieve that, you need to develop a user engagement strategy for your mobile app.
One of the most efficient ways of increasing your app engagement is to improve your app communication. Consumers spend more than five hours a day on apps according to data.ai’s annual report in 2022. This means that you can engage active users by using consumer behavior features to drive certain actions.
This guide will give you best practices and tips for creating an effective mobile app strategy to match your marketing goals.