How to Reactivate and Re-engage Inactive Mobile App Users
It is obvious that any business in almost any industry needs a mobile app. However, even the highest rated apps do not guarantee high user engagement. You must constantly include customers and re-enable users when they are asleep.
But with so many apps hitting the app stores, how can you make sure your users don’t feel their experience is compromised? Or can they find another app that will offer them something better? What can marketers and brands do to encourage consumers to re-engage with their apps? Let’s overview some basic strategies that make a big difference.
Find Out Why Users Are Leaving The App
There are many reasons why people leave your app, but to improve the user experience, it is crucial to determine the exact one. You need to find answers to many basic questions. Is your app lacking important features? Are you targeting an appropriate audience? Is your app not engaging users? To be able to answer these questions and address related issues, it is better to regularly monitor the most important mobile app KPIs. A mobile app engagement company can help you understand your app’s weaknesses and create a plan to get rid of them.
Personalize In-App Communication
Personalization is the most important factor in apps. No matter how loyal the user is and what they think of your brand, it is much more important for them to know how your brand treats them personally.
Personalization has three different aspects: interaction, content, and experience. Each of the aspects is important and difficult to implement in its own way. Companies that can use all three aspects will have the greatest success in developing a more healthy and loyal relationship with each consumer.
Send Push Notifications
One of the great ways to use push notification is for mobile user reactivation. However, they must be used correctly. First of all, you shouldn’t reach out to users too often, as it may cause the app to be uninstalled. Make sure push notifications provide valuable information and are personalized; in this case, they can bring back many inactive users. If you’re using mobile gamification techniques, notifying users of goal-directed progress or changes to the leaderboard can be a good reason to reach out.
Netmera allows brands and marketers to combine analytics with push notifications to better know and understand what users really want from your app. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.
Offer New Incentives And Rewards
You can use incentives and rewards such as discounts, bonuses, and gifts to encourage users to return to your app. Offering rewards to loyal customers will make them feel like they got a good deal. Rewards can come in many forms, such as special offers for loyal members, in-app credits, purchase discounts etc. The benefit of successful user retention significantly outweighs the cost of the rewards. When consumers see that they buy more from your product compared to your competitors, they don’t give up.
Measure, Test, And Analyze
Apps offer an incredible opportunity to collect data points, but to seize this opportunity, customer activity and tracker tags must be in place. The next most important thing to do is to find the right KPIs for the brand and its audience.
Netmera helps you to test your messages with different content on a small part of your audience and send them to the rest of your audience by choosing the most successful one. With AI-based segments, you can also easily predict who is likely to churn or opt out based on past user behavior. You can create segments with the most relevant audiences for a product or content.
Best Strategies for Launching a Mobile App
We are in an era where digitization is accelerating. We witness many innovations every day. In this journey, there is a subject that has received a lot of demand and is on the rise: this is undoubtedly mobile applications.
If we want to explain this rise with statistics, 80% of a mobile user’s usage time is spent in mobile applications. These statistics also say that there are 4.4 million apps for iOS and 2.9 million for Android.
Since mobile applications are now a part of life, every brand should work on how their mobile application should be better. We have compiled some tricks for this. Get ready to launch!
Identify your target audience. Did you develop a game? Cool! So, are the details such as age range and interests clear? Have you set up a social network? Which audience will use it: Young people or employers?
Do competitor analysis. Learn from your competitor’s mistakes and improve your app accordingly. Will your app appear within millions of other apps? What would be required for this? Ask these questions.
Pay a lot of attention to the design of your application. User experience is very important, so make the necessary plans for it and do it.
Advertise your app. Prepare a promotional film that will arouse curiosity and excitement in people close to the release of the application. Of course, use the power of social media too. Explain very clearly about yourself and what you are doing.
Stay in touch with potential customers even if the app is unreleased.
And finally, use all the comments from the first impression for improvement.
Now, you are ready to launch!
Do not forget to stay in touch, get feedback and analyze your data on this journey that you started with all these basic tips. In this way, the path that starts with success progresses with success.
How To Use Data To Increase Conversion Rate And Revenue
Data that is unique to your business and provides clear insights about your customers and the products or services they are demanding is especially useful to marketers. Leveraging this data also helps you create value for your customer and develop better online experiences. This can increase your conversion rate and return on investment.
The importance of a digital data strategy for best-in-class marketers to drive revenue and savings growth has always been and remains vital. Responsible first-party data use is becoming more and more important by the day.
Understand Your Target Audience And Their Changing Needs
As people’s routines and brand preferences are turned upside down with rapid digitalization, you can see users begin to exhibit new behaviors. In fact, you may witness the sudden increase in the number of buyers in demographic groups that you had not even thought of before. Analyzing your first-party data helps you understand more clearly what’s going on.
Your data also helps you learn more about customer lifetime value and identify which customers you are at risk of losing. Tools used by many companies, such as Netmera’s analytics & engagement tools, can be useful here. Many companies have unlocked the potential of its data with the help of Netmera, increasing the number of leads and reducing costs.
Reach And Interact With Your Most Valuable Customers
Understanding the message correctly and delivering appropriate and useful messages to customers at the right point of their journey is more important than ever these days. Data-driven strategies can help marketers reduce unproductive marketing spend by helping them deliver their messages in the most appropriate way to the customers they want to interact with the most. The importance of validity and savings for companies has reached the highest level today.
You can benefit from remarketing tools for this. Here, Netmera allows marketers to reach and engage with potential customers across every channel they can reach customers using offline or online first-party data. One of the most obvious and pertinent support these tools offer to companies is allowing them to optimize their ads to reach only a specific subset of customers or promote only a specific product category.
Leverage Data And Analytics To Improve Your User Experience
You can also benefit from your data and analytics on changing customer behavior to improve the user experience you offer. For example, you can edit your site or app to improve navigation on certain pages and reduce bounce rate, or even adapt your design to show only the most popular products of the week.
One of the ways to do this is Netmera’s analytics tool. This tool can help improve your performance, allowing you to run tests on your website to see what content your customers prefer.
Want to identify which users are more likely to convert? You can collect data about site activities, user clicks, page visits and whether they are converted. Want to determine what can reduce subscription loss? Collect data on user interactions, their frequency, products owned, and whether they are used.
How To Increase Customer Lifetime Value For More Profitable Growth?
No matter what service your company provides, customer value and satisfaction always comes first. Creating customer value and satisfaction can help your company in important points such as healthy growth and life time success. Let’s take a look at this journey together.
Customers demand that a service they receive is worth their time as well as their money. No matter how good the benefit you provide, unfortunately we can’t talk about a long-lasting customer acquisition if the customer can’t experience the sense of value both tangibly and intangibly.
First of all, it can be started with the purchasing processes. For example, campaigns such as free shipping and a certain discount on the first purchase attract the attention of customers.
Definitely ask your customers for feedback. If a communication network starts, the sense of value also comes into play and this whole process goes more easily. When people, especially customers, see their ideas being listened to, the value and the trust begin to be built.
Use the power of the media. For example, stay active on social media. Stay in touch with customers. Make engaging content such as surveys, contests. Introduce yourself as a friend. Healthy communication brings success and value.
Be different from your competitors in your products and brand. You can make this difference based on the complaints of the customers of those companies. Improvements made from complaints are highly valuable.
Promote every business and innovation you do. Share all the positive feedback you have received. Show any areas where you made improvement. This brings in new customers and is approved and appreciated by existing customers. It also contributes to your success as it will provide customer loyalty.
State and prove that quality comes before price. Customers don’t hesitate to pay a reasonable price for products of which they are sure of the quality. Also, making sure of your quality gives you a big plus and improves you.
Determine your target audience in the most detailed way. Run channels such as social media, traditional media, and digital marketing according to these target audiences.
Reward loyalty. Reward campaigns for your customers provide mutual trust and bring success.
Google I/O 2022 Highlights: Notification Permissions, Integration Updates, And More
Google I/O 2022 brings some notable changes that impact our platform and customers. Among these changes, it is possible to say that the Android 13 notification permissions protocol is the most significant. Let’s take a fast roundup of what Google I/O brings to our platform.
Android 13 Notification Permissions
Android 13, which is currently in Beta and is on track for release later this year, introduces a new runtime permission for sending non-exempt notifications from an app. This change helps users focus on the notifications that are most important to them.
This new permission prompt can show on all apps that show notifications on Android 13, in spite of whether or not any change is created to your app. So as to receive your notifications, users should firstly settle for this prompt.
Note: Apps don’t need to request the POST_NOTIFICATIONS permission in order to launch a foreground service. However, apps must include a notification when they start a foreground service, just as they do on previous versions of Android.
To request the new notification permission from your app, update your app to target Android 13 and complete a similar process compared to requesting other runtime permissions.
When user selects "Allow"
If the user selects the allow option, your app can do the following:
- Send notifications. All notification channels are allowed.
- Post notifications related to foreground services. These notifications appear in the notification drawer.
When user selects "Don't allow"
If the user selects the don’t allow option, your app can’t send notifications. All notification channels are blocked, except for a few specific roles. This is similar to the behavior that occurs when the user manually turns off all notifications for your app in system settings.
When user swipes away from dialog
If the user swipes away from the dialog—that is, they don’t select either allow or don’t allow—the state of the notification permission doesn’t change.
Note: After you receive approval to send notifications, remember to use the permission responsibly. Users can see the number of daily notifications that your app sends, and they can revoke the permission at any time.
Android Google Play SDK Index
The Google Play SDK Index, which is open to everyone, will allow app developers and other site visitors to browse detailed listings for commercial SDKs widely used in Play apps.
Visitors can now search for an SDK by name or select it from an alphabetized list of SDKs in its category. Each individual SDK’s listing will comprise a fixed set of attributes and signals to learn more about the SDK and its versions.
Apple WWDC 2022 Highlights: Push Notification Support, Lock Screen Changes, And More
Apple introduced key updates across iOS, iPadOS, watchOS and macOS at the worldwide developer conference (WWDC) last week. The company brings key updates on push notification support in Safari, lock screen changes, and many other new features.
Safari iOS Web Push Notifications
At this year’s Worldwide Developer Conference, Apple announced that support for Safari web push notifications is coming to iOS 16 in 2023. Safari will use the usual W3C Push API that non-iOS browsers have implemented.
The switch to the present normal W3C Push API is additionally returning to Safari 16 on macOS Ventura. Safari on macOS already supported push notifications, however this update means that additional feature-rich web notifications can be shown.
Besides, you should note that Safari won’t provide support for data push, silent or invisible notifications.
Apple has also declared a change to how notifications will be shown on lock screens on devices running iOS 16. Instead of showing within the middle of the lock screen, notifications will roll up from the bottom of the screen. Apple enforced this transformation to supply additional space for the lock screen widgets they’re also deploying with iOS 16.
Home Screen Widgets
iOS 16 also brings widgets to the home screen. Use WidgetKit to create widgets for the iPhone Lock Screen, as well as complications in watchOS. You can use WidgetKit to build complications for Apple Watch and widgets on the Lock Screen for iPhone, embracing SwiftUI and extending the glanceable experience.
Live Activities are customized notifications that update in real-time. This feature will work with the new Live Activities API. These notifications will permit you to keep your users informed while not troubling them with frequent small updates delivered as individual notifications. The Live Activities API, which isn’t a part of the primary beta, will be out there later this year.
WWDC additionally highlighted the new App Intents framework, that offers a programmatic thanks to create your app’s content and practicality on the market to system services like Siri and therefore the Shortcuts app. This programmatic approach helps you to expose all of your app’s capabilities, instead of limiting you to specific categories.
Most Effective Email Types Used In Email Marketing Campaigns
Email campaigns are a great opportunity to remind customers of your brand. The more often customers see emails related to your brand in their inboxes, the more likely they are to choose your business during their product search. Do not think that you can create the brand image you desire in the minds of the customer with only sales-oriented e-mails. Instead, focus on combining your sales emails with educational content.
In this article, we will share email ideas to use in your marketing campaigns. Users expect to receive valuable content from your brand by subscribing to your mailing list. Thanks to these ideas, you will be able to interact with your target audience and increase customer interaction and loyalty as well as sales.
The first impression, which is the key point of communication, is actually a kind of last impression. Welcome emails are the first campaign a brand sends to new customers. The purpose of these emails is to warmly welcome the customer, introduce your team or products, and tell subscribers about the benefits of working with your company. You can also include introductory guides or video instructions in your emails that will make the customer’s job easier.
Newsletters are weekly or monthly edited versions of high-quality content. The purpose of this campaign is to increase your interaction with your readers. In these emails, you can use not only your own content, but also materials from other brands. Keep in mind that you’ll have to work through tons of articles to find the best material. Such emails show how expert you are in your field, build trust in your brand, and make you perceived as an authority.
Event Invitation Emails
Marketers send these messages to announce an upcoming event or webinar to their customers/subscribers. The goal should be to convince subscribers that this meeting is indeed worth their time. You should outline the benefits of the event and explain what skills or knowledge participants will acquire through this event. With this type of email, you can increase customer interaction and brand awareness and create excitement for your event.
Product Launch Emails
Are you introducing a new product to the market? This is an issue on which you cannot remain silent. Moreover, you need to generate excitement for this new product/service or feature. With launch emails, you can re-engage inactive users and increase your loyal customers. Remember, your job is not to let the client know that your team of geniuses has finally launched a new product, but rather to inform them of your innovations that will help solve their particular problem. You should focus on customer needs and how to meet those needs.
Marketers send promotional emails to increase sales. This is how they announce hot deals, end-of-season reminders, last chance sales, new items in stock, and limited editions of these items. Promotional emails can be personalized. That is, customers can receive specific offers tailored to their interests. For this purpose, you can take advantage of your customers’ purchase history or observe visitor behavior to generate relevant offers that will appeal to the customer.
Customer Success Emails
Marketers love these emails as they help them build strong relationships with customers, take a personalized approach to each user, and increase customer engagement and loyalty significantly. People want to know their progress on any subject and they are genuinely happy when they realize that you are following it. These include the tenth product purchased from a brand, the first site created on the platform, the first email campaign sent, or the progress users make while studying any foreign language.
Abandoned Cart Emails
Users may leave your website – for various reasons – before completing the purchase. (Long payment processes, unexpected additional costs, need to register or create an account, lack of payment options, incomplete return policy, etc.) In such cases, you can increase your sales by sending them a “forgotten item in your cart” e-mail. To create a compelling campaign, include in your email the products that users have left in their shopping cart, add a CTA button attached to the cart, and be sure to include the total price and shipping costs. You can blend your campaign with the psychological state, which is called the fear of missing out, and offer users a special time-limited discount.
It’s impossible for your email subscribers to stay engaged with your campaigns forever. You ask why? They may have already solved their problems with the help of your brand, or they may find your email frequency or your content too sales-oriented or offensive. After all, there is a way to get them back. Create re-engagement campaigns for users who haven’t opened your emails for at least three months. In this way, you can reactivate some passive subscribers, make your mailing list much healthier and more functional, and keep your post reputation high.
These types of emails are sent after customers purchase products or services or attend an event. In this way, Businesses and brands can understand the problems users encounter while using products/services, improve their services further, discover new opportunities and create customer loyalty. And you don’t need to send each of these emails manually – you can use marketing automation tools and automate your posts.
These emails are just like posts to request feedback. Marketers add a survey or form to their emails to allow users to share their thoughts about the brand. In this way, customers can express what they like or dislike about the products of the brand and share their ideas for improving the brand. Moreover, brands never fail to offer a discount or other valuable thing in return for completing such a survey. This allows brands to increase customer loyalty and engagement.
These types of emails are sent in response to customers’ actions. They also contain transactional and trigger messages. The main purpose of follow-up emails is to automate the sending of emails. They also help marketers segment audiences based on behavior, increase email engagement and conversion rates, and build customer trust or loyalty.
How To Grow Your Business And Engage With More Users In The App World
Apps have changed the way billions of people interact with the world, making it easier to play your favorite game, stay connected with loved ones, and buy your daily essentials.
But as the demand for apps grows, it’s getting harder and harder to discover apps and convert new users into loyal customers. That’s why we’re sharing new ways to reach more people, leverage insights to help improve performance, and keep your valuable users coming back.
Reach The User Wherever They Are
App campaigns make it easy to reach new app users on more than three million sites and apps. More and more people are switching between devices to get things done. Although mobile usage continues to increase worldwide, approximately 40% of total time spent on websites is spent on desktop, and meeting consumers where they are is crucial.
Even the biggest players in the ecommerce market, were providing the largest share of e-commerce channels through their website until recently. However, the new consumer habits brought by the pandemic made it necessary for players such as Amazon, Wal-Mart, Facebook and many others to go on a new path in their investments and strategies.
A good app, for example, reflects the best of a brand’s mobile website or even desktop site. The trend today is that an app does one thing very, very well. That is the application’s purpose. Make your app as easy to use, convincing and satisfying as possible. When you focus on this, it will attract the attention of users anyway.
Leverage Insights To Help Improve Performance
Connecting with new users is a critical first step in the lifecycle of growing your app business. But it’s just as important to understand what happens after the first install by measuring the right in-app events.
By integrating Netmera with app campaigns, you can measure the events that matter to your business and gain key insights about how your users interact with your app. You can reach the increasing number of app users with engagement campaigns and improve purchasing performance, increasing your business’ volume and return on investment.
All Netmera users have the privilege to gain access to powerful tools that help them see the performance of their marketing campaigns. With AI-based segments, you can also easily predict who is likely to churn or opt out based on past user behavior. You can create segments with the most relevant audiences for a product or content.
Keep Your Valuable Customers Coming Back
Loyal customers stick with brands that make it easy for them to get things done. Deep links also take users to specific places in your app to make it easier for them to find what they’re looking for, whether it’s buying a new shoe, booking a trip, or getting back to their favorite game. This helps improve your marketing performance.
Push notifications with a very specific reminder or encouragement ensure you get the best results. For this, you need to monitor in-app events, create segments and target accordingly.
Netmera allows brands and marketers to combine analytics with push notifications to better know and understand what users really want from your app. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.
Orchestrate Your Customer Data With Netmera – mPartical Integration
In order to help our customers use data in the most effective way in their marketing activities, we continue to strengthen our analytics and engagement platform. And today, we are happy to announce that we have teamed up with mPartical, one of the best customer data platforms in the market, to provide our customers with a more integrated use of data.
No matter how small or big your business is, you need data to better your marketing efforts and your business in general. In order to go even further and become a successful one, you need to make sense of data and turn it into an advantage. In cooperation with mPartical, one of the best customer data platforms in the market, we help our customers make the best of data to use in their marketing efforts.
Netmera is a platform that has strong integration capability with different third parties and can easily transfer the data it collects to different endpoints. Thanks to our webhook structure in Netmera, we transmit different events such as product review, product purchase, watching movies, which Netmera collects from different applications and websites, to different end points and DWH systems determined by customers in real time. In this way, Netmera’s analytical data instantly flows to different systems.
Upon the feedback from our customers, we have implemented an integration with mPartical that can be used by all our existing and new customers, which allows them to transfer data to mPartical’s data platform.
We have updated our current webhook structure to transmit data in line with mPartical’s system. Thus, we can transmit user data from Netmera to mPartical in real time.
Mobile App Engagement Strategies To Retain More Customers
All marketers know that customer retention is a highly effective way to grow your business and increase your profits. However, in today’s competitive landscape, marketers face many challenges to retain their customers, such as creating the right touchpoints, delivering the right offers, and leveraging strategic thinking and creative practice using various marketing techniques.
Here are key customer retention strategies to increase your sales, avoid churn, and increase revenue:
Set Your Customer Lifecycle Goals
A common belief about customer retention is that in order to deliver a customer experience built on loyalty, you need to know who you’re addressing and why. Your customers can come in all shapes and sizes. For this reason, segmentation is a requirement for an effective retention strategy.
Start by breaking down the key customer lifecycle levels: Signups only, new customer, active customer, and inactive customer. By examining these various segments, you can understand customer behavior, recover meaningful data, and communicate better by delivering the right message at the right time.
For example, the purchasing channel is very important for members only, while for new customers who have made their first purchase, you want to know how big their purchase is and whether the item sold was selected at a discount.
When communicating with an inactive customer, it is vital to know the old “quality” of the customer. Identifying the most relevant KPI for each group will help you achieve the conversion you are aiming for. It is much easier to achieve your goals when they are predefined.
Know Your Target Audience
Understanding your audience is the first step in any marketing strategy. It’s easier to set a channel and voice for your marketing messages when you have a clear picture of your target audience.
You should also work to examine the mobile habits of your target audience in detail. For example, how much of web usage happens on mobile? Do users feel comfortable completing a purchase on smartphones? Which communication channels do you get more feedback from? At what times does your audience visit your service?
The simplest way to answer these questions is to research big data reports on mobile usage. Collecting and analyzing data helps you grow your business and provide individualized and engaging customer experience on mobile services. You can understand what your customers really want and deliver the most relevant content and create individualized, engaging, and purposeful mobile experiences.
Use In-Apps and Push Notifications Wisely
A good push strategy takes into account the relevance of the app to you at the time, as well as data about who you are, where you are, and what you’re doing. Push notifications with a very specific reminder or encouragement ensure you get the best results. For this, you need to monitor in-app events, create segments and target accordingly. You can keep the segments as narrow or wide as you want so you can craft truly intelligent push notifications to re-engage with your users.
In-app messaging delivers messages to customers using the app in the app interface itself. These messages appear as pop-ups that can be placed at the top, middle, or bottom of the screen. In-app messages use a combination of images, text, and links. It’s similar to push notifications, but with more room for rich content and longer text. Top brands see them as an effective channel to reach customers with targeted CTAs, directing users to key areas of the app.
In-app messaging is often posted to drive a timed action. Messaging can also be linked to the user’s actions. An abandoned cart message campaign, a promotion on similar products while in the app store: These triggered responses can be very effective when delivered at the right time.
Re-Engage With Inactive Users
Mobile apps have become a widely used reliable way to deliver content and services. But in such a crowded market, how can a mobile app be made useful, relevant and valuable to keep users happy and to gain their loyalty?
Applications offer the opportunity to offer products and services tailored to the needs of users, and to build long-term and profitable relationships with customers by gaining their loyalty. It’s getting harder and harder for developers and brand marketers to encourage users to find and download apps, and keep them engaged once they’ve successfully passed this stage.
A large 25% of users do not return after opening an application. It is much more common for consumers to use their phones for important moments and for shorter periods of time than before. Therefore, their experience needs to be effective and satisfying.