6 Essential Email Marketing Tips For Successful Campaigns
We all know that email marketing is an important part of holistic marketing campaigns. One of the most important strategies of email marketing includes dealing with the difficulties of reaching people who are interested in using your product or service. Having people’s email addresses does not mean that you will definitely reach your target audience.
People receive a large number of emails per day, but they do not open and read all of them. Some people just don’t have the time, while others just don’t open it because they’re not interested. There will be others who want to attract the attention of your target audience, and rest assured that this is a huge competitive arena.
Email marketing is considered to work only when people open and read your message and then realize a targeted situation such as buying your product, signing up for your site, following your site.
When using strategic email marketing as part of your holistic marketing campaign, be sure to choose your target carefully and take the utmost care to send emails with information that people can read and use.
1. Welcome New Subscribers Within 24 Hours
Do your best to give a warm welcome to someone who has just joined your mailing list. Users hope to hear from you after they subscribe to your mailing list. Otherwise, they may quickly lose interest in your brand or forget your brand. When things reach this stage, it will be very difficult to direct them back to your business.
Before it’s too late, explain how the communication they will establish with your business will benefit your subscribers. You can also attach a photo or a short welcome video to your email to create a friendly atmosphere. Make sure subscribers understand well what to expect from you. Offer your subscribers the opportunity to manage their email preferences by following the relevant link in the welcome email.
You can also use a set of starter emails called “first join email campaign” for stronger engagement. This means that you will send several emails in a few days to inform your customers about your product. The initial engagement email series allows marketers to deliver their message consistently without offending the customer.
2. Deliver Relatable Content
When you send out an email for a marketing campaign, you need to make sure you’re providing quality content that people will want to read. If it is your company’s newsletter, for example, it is useful to have interesting and up-to-date information in its content. If it’s an ad campaign, make sure your readers think the ad offers something that will work for them and be valuable to them.
You may be sending a coupon or promoting a new product. Your content should be correct in spelling and pronunciation so that people can read it. If you can’t deliver a well-readable piece of writing, contact a professional copywriter. You will most likely have only one chance for your target audience to look at your message.
3. Make It Mobile Friendly
When you send an advertising email as part of a marketing strategy, consider the moment people see your message. It is important to remember that many people use mobile devices to read their emails. A recent marketing survey by social media experts revealed that 80% of people read their emails on mobile devices.
Remember that if your e-mail message does not open easily on mobile devices, your message will not be read and you will have lost your target audience from the very beginning. For phones with limited features, it is also useful to consider that the email you send contains only text.
4. Automate Your Campaign Posts
In today’s marketing world, making use of automation systems is a necessity – because automation systems allow brands to save time and resources and spend their energies on much more important tasks. You should rely on email automation to welcome new users, process orders, re-engage inactive subscribers, and more.
Email automation constitutes a key point in email marketing. Thanks to automation, you can send personalized emails to your subscribers in a certain period, in action or in any scenario that may occur, and you only need to create a scenario for this, then sit back and the automation will do it for you on a regular basis.
Create events to trigger automatic email submissions. Focus on sending highly relevant campaigns. Track conversion rates and improve your workflow.
5. Re-engage Inactive Subscribers
Your subscribers will sooner or later lose interest in your brand. Do not worry. Such a scenario does not mean that you should give up. On the contrary, it allows you to take action as soon as possible.
Have your subscribers not opened your emails for at least three months? Then send them re-engagement email campaigns. In your post, remind yourself of the benefits your brand offers and make a strong offer to win back the customer/subscriber.
Are they no longer interested in your service? Don’t rely too much on them. Focus on keeping your mailing list up to date. All you have to do at this stage is to ask them why they left your mailing list. Their answers will help you improve your performance.
6. Measure The Effectiveness Of Your Campaigns
When using email marketing in your campaign, you should not forget to test it first. If the content of your email is a newsletter, send two versions to a small email group before sending the final version to all recipients. Testing which version is opened and read will help you reach your goal faster. If your email contains an offer, note how many replies you got on both versions in your test and compare them.
Sending email without analyzing its effectiveness is a waste of time. You should measure the functionality of your strategy and know which tactics produce the most effective results. You can use key performance indicators to analyze your performance – these include email deliverability, opens, clicks and bounces, unsubscribes and conversion rates. Your measurements will also provide information on how subscribers perceive your campaigns.